Το INNOVATHENS, ο Κόμβος Καινοτομίας και Επιχειρηματικότητας της Τεχνόπολης Δήμου Αθηναίων, διοργανώνει online πρόγραμμα Digital Marketing Camp διάρκειας 25 ωρών, με εισηγητή τον Γεράσιμο Τζαμαρέλο, στο πλαίσιο του κύκλου εργαστηρίων Digital Marketing Ιουνίου.
Γνώρισε σε βάθος το Digital Marketing μέσα από το πρόγραμμα διάρκειας 25 ωρών του Innovathens.
Διάρκεια σεμιναρίου & διαδικασία εκπαίδευσης:
-25 ώρες πρακτικής εκπαίδευσης | Εβδομαιδιαίο πρόγραμμα
-Σύγχρονο εκπαιδευτικό περιεχόμενο:
-Ανάπτυξη digital marketing plan
-Βεβαίωση παρακολούθησης
-Social Media Emerging Platforms
-Community Management
-Case Studies
Course Modules:
M 01: Digital Marketing Fundamentals
M 02: Website Planning and Structure
M 03: Facebook Marketing for Business
M 04: Google Adwords and PPC Advertising
M 05: YouTube and Video Marketing
M 06: E-mail Marketing for Business
M 07: LinkedIn and Twitter Marketing
M 08: Google Analytics and Webmaster Tool
M 09: Search Engine Optimization (SEO)
Αναλυτικά:
Module 1:
Digital Marketing Fundamentals
Section 01: Marketing v/s Sales
Section 02: Marketing Mix and 4 Ps
Section 03: What is Digital Marketing
Section 04: Inbound vs Outbound Marketing
Section 05: Content Marketing
Section 06: Understanding Traffic
Section 07: Understanding Leads
Section 08: Strategic Flow for Marketing Activities
Module 2: Website Planning and Structure
WWW Domains
Buying a Domain Website
Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages
SEO Overview
Google Analytics Tracking Code
Website Auditing
Designing a WordPress Website
Module 3: Level – 1 Facebook Marketing Fundamentals
Profiles and Pages
Business Categories
Creating Facebook Pages
Page Info and Settings
Facebook Page Custom URL
Invite Page Likes
Featured Video Pin Post and Highlights
Insights Reports
Competitor’s Facebook Page Ban
Module 3: Level – 2 Facebook Ad Campaigns
Organic v/s Paid
Defining Ad Objective
Performance Matrix Ad
Components Designing
Creative Image
Facebook Ad Structure
Setting Up a Facebook Ad Account
Create Ad – Targeting Create Ad – Budgeting Create Ad – Creative Content and CTA Boosting Page
Posts Page Promotion
Video Promotion
Module 3: Level – 3 Facebook Advance Strategies
Facebook Business Manager
People, Pages, and Roles
Case Studies Practical Examples
Module 4: Level – 1 Google Adwords
Basics Understanding Adwords
Google Ad Types
Pricing Models
PPC Cost Formula
Ad Page Rank Billing and Payments
Adwords User Interface
Keyword Planning
Keywords Control
Practical Examples
Module 4: Level – 2 Google Adwords Intermediate
PPC, CPM, CPA
Other Measuring Tools
Bidding Strategy on Location
Bidding Strategy on Schedule
Bidding Strategy on Devices
Conversion Tracking
Module 4: Level – 3 Google Adwords Advanced Level
Remarketing Strategies
Remarketing Rules
Remarketing Tracking
Code Linking
Google Analytics
Designing Remarketing
Images Shared Budget
Module 5: Level – 1 YouTube Marketing Fundamentals
Video Flow
Google Pages for YouTube Channel
Verify Channel Webmaster Tool
Module 5: Level – 2 YouTube Marketing Advance
Channel Navigation
Managing Comments
Managing Messages
Real-Time Analytics
Module 5: Level – 3 Video Making for YouTube
How to make videos
Module 6: Level -1 Email Marketing
Content Writing
Email Machine
The Strategy Email Frequency
Why People Don’t Buy the Fuel
Re-Engagement Email Example – Buyer vs. Consumer
Module 6: Level -2 Email Marketing Advance Level
Email Software and Tools
Email Campaigns
Module 7: LinkedIn, Twitter, and Pinterest!
Module 8: Google Analytics and Webmaster Tool
Module 9: Search Engine Optimization
Understanding SEO
SEO Keyword Planning
Meta Tags and Meta Description
Website Content Optimization
Back Link Strategies
Internal and External Links
Optimizing Site Structure
Keywords in Blog and Articles
On-Page SEO
Off-Page SEO
Local SEO
Mobile SEO
eCommerce SEO
Optimizing with Google Algorithms
Using WebMaster Tool
Measuring SEO Effectiveness
Κόστος Προγράμματος: 190€
Για τη συμμετοχή σας στο πρόγραμμα είναι απαραίτητη η εγγραφή!